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Published 11:30 2 Apr 2016 BST
Updated 11:11 2 Apr 2016 BST

Fan Emma (30) says: "I hate feeling self-conscious about having sex when I'm on my period. It always comes at the most inconvenient time: romantic getaways, birthdays, date nights. With FLEX, I can still be swept up by the mood of these occasions. And I've never had spotting or leaking."
It won't be for everyone (in fairness, plenty of couples get along just fine without it) but we're all for this kind of innovative, female-first design.
It'll be widely available this autumn.
Tell us, would you give the FLEX a bash? Tweet us @HerFamilydotie.