The ‘#whereareyoufeedingtoday’ Hashtag Is Going Viral on Instagram

A new hashtag is doing the rounds on Instagram and we absolutely love it. Mothers from all over the world are sharing photographs of themselves breastfeeding as part of the hashtag ‘#whereareyoufeedingtoday’. From a mountaintop to a Ferris wheel, there are some rather unusual settings and below are some of our favourite snaps…

#whereareyoufeedingtoday @boobiebikkies

A photo posted by Kylie (@kyliegasparin87) on May 8, 2016 at 9:31pm PDT

A photo posted by Boobie Bikkies (@boobiebikkies) on May 15, 2016 at 3:13am PDT

Had an adventure day today. Not something I would normally post. But my husband snapped this today. When you have to feed... You have to feed. Feeding at the Tarra waterfalls. So peaceful. Until a leech found my foot ? #whereareyoufeedingtoday @boobiebikkies @pinkymckay1

A photo posted by @eli_and_odie_ on May 7, 2016 at 1:32am PDT

A photo posted by Jessie Morris-Tooms (@jessiemorris) on Apr 16, 2016 at 12:11pm PDT

The hashtag is actually part of a competition run by Australian company 'Boobie Bikkies' which produces nutritious, natural and organic lactation cookies. Every month, they ask women to upload images using the hashtag from which they pick a winner to get a prize. Last month, it was the below snap that claimed the prize.

?CONGRATULATIONS to @jenna_and_tribe for winning our #whereareyoufeedingtoday April competition! Thank you for all the beautiful entries, it's really lovely to see so many mums feeding anywhere or anytime.

A photo posted by Boobie Bikkies (@boobiebikkies) on May 1, 2016 at 3:17am PDT