This new foundation already has a waiting list of almost 20,000 (and you’ll see why)

Whenever Charlotte Tilbury announces the launch of a new product, makeup lovers and beauty bloggers of this world sit up and take note.

She has a cult following and in the makeup world is pretty much as close to a bonafide superstar as you can be. The celebrity makeup artist has just brought out a brand new foundation and ever since it was announced last month, fans have been adding their names to the waiting list, eager to get their hands on what promises to be a foundation like none other. The Airbrush Flawless Foundation officially launched this week, and a spokesperson from Charlotte Tilbury confirmed earlier in the week to Good Housekeeping that well over 10,000 people were already on the waiting list for the product. The foundation is tipped to be the brand's biggest launch this year, and as it contains an ingredient that promises to help reduce the appearance of fine lines and wrinkles, a fact that might explain the hordes of people waiting to try it out for themselves.

As the name suggests, the Airbrush Flawless Foundation also claims to offer a flawless finish, with a whopping 95 percent of those who tested it agreeing that their pores looked reduced. And it will be easy to find the perfect match for your skin too, as the foundation comes in 44 shades.

Speaking of her latest invention, Tilbury, who is known for her skin-perfecting makeup products, explains that the Airbrush Flawless Foundation will blur the lines between makeup and skincare, as it contains "more skincare ingredients than a moisturiser."

Meaning, rather than drying out your skin as some long-wear, matte formulas can, the Airbrush Flawless Foundation claims to moisturise skin for up to 24 hours, with tests showing that it boosts skin moisture levels by an impressive 216 percent in just one hour.